Exclusive Designer Engagement Brands


Free In-Store Preview

Try it before you buy it

We want to make sure you get exactly what you want. To make sure there are no surprises along the way — well except for the big one — we’ve made it easy to preview your ring at Allure.


Simply put down a credit card and we’ll prepare your order for a Free In-Store Preview.


We’ll then handcraft your product and have it ready for at a store near you to preview.

Love or Leave

If it’s not exactly what you had in mind, there’s absolutely no pressure to take it home.





Our heritage of more than 120 years stands as a promise of your jewelry’s value now and for many years to come. The lifetime warranty that we include with every A.JAFFE ring is our way of saying that we put as much into creating your ring as you have put into making its selection.


An A.JAFFE ring is built with exceptional beauty and comfort in mind. It all begins with our master jewelers. Each one has at least ten years of experience and is the recipient of knowledge and skill that has been passed down for generations. Our signature design includes a subtle squaring of the shank to minimize twisting and maximize comfort. It takes up to 80 hours to create a single A.JAFFE ring. You can wear it with the same confidence that was put into its creation.

Valina Bridal


Our designers enjoy taking artistic inspiration and combining it with the best technology for innovative designs. From classic to ultra modern, Valina jewelry remains both a mainstay and a trend-setting brand in the industry.


Our quality and artisan craftsmanship are second to none. Diamonds are hand set, and checked for quality on a microscopic level. All diamonds are precisely graded to ensure brilliance. We use a multi-part construction process for each piece that includes a combination of hand-work and computer-aided design to make our designs as customizable as possible.


Valina adheres to strict standards for manufacturing worker health and safety. We also work towards ensuring that all manufacturing is environmentally conscientious, to be mindful of our natural resources and working towards sustainability processes and practices. This includes using 100% recycled gold in most of our collections.

"I Do" and "LoveBright" collections by Ashi Diamond

Premier Diamond Manufacturing Company

“Making Diamonds Fashionable for over 35 years”

"Romance by KIM


Romance Line