Color of the Year: Living Coral

Living Coral This animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. Coral is a very optimistic color that connotes tropical islands and sunsets. This engaging hue captures the playfulness, optimism and joyful pursuits embodied in nature. Living Coral’s glorious, yet elusive presence beneath the sea mesmerizes […]

December Birthstones

If you had to pick one December birthstone, which would it be: tanzanite, turquoise or zircon? From the blue to bluish purple of tanzanite, to the intense blue and green of turquoise, to the rainbow varieties of zircon – there’s a color for everyone. If blue is what you’re looking for, all three December birthstones […]

Holiday Giveaway Event

Holiday  Jewelry Giveaway  Event This season, not only can you find the BEST GIFTS for your loved ones here, at Allure…. You can also enter to win a beautiful new piece of jewelry for yourself! Now through Christmas Eve you can simply enter your name into the drawing to win!  

November Birthstone

November is here, the air is cool and the holidays are right around the corner.  We all start spending more time indoors and, if you like me, around a fire or wrapped up in a warm blanket.  Similar to a burning fire both birthstone options for this month have nice warm glow to them. Topaz […]

NEW stackable Mother’s Rings

Mother’s Day is May 13th..Just around the corner! Check out these great new stackable mother’s rings.. $87 in sterling or $300 for 10k gold in white, rose, or yellow…. ENGRAVING & SIZING INCLUDED! Get your order in NOW! 

Shop Online

Need some new swag? Don’t want to take off your slippers? Don’t forget… You can shop for Jewelry, Loose Diamonds, Watches, Gifts and so much more on our shopping page… ONLINE INVENTORY   We are happy to help you complete your order or answer ANY questions. Give us a call at – 651-439-9200  or Email […]

Rate us and Save…NOW

Rate us on Yelp and / or google and save an extra 10% OFF your purchase through Valentines Day. Visit our Yelp page….Here Find us on Google…Here Be sure to use your name in the Review to redeem your discount  

Small Business Saturday

Small Business Saturday    Save AT LEAST    15% OFF  on ANY purchase   This weekend ONLY!

Meet Amy..

Amy began her career in the jewelry industry in the 1990’s.  Over the years she has worked as a sales representative, jewelry buyer, business manager, as well as repair and design specialist. Amy is passionate about estate and custom jewelry. In her spare time, Amy enjoys spending time with her family and many beloved animals.