Ruby- July’s Birthstone

Ruby Ruby is the July birthstone – and it’s one of the most coveted of gems. The name is derived from the Latin word ruber, meaning “red” – the color of love and passion. Few things catch the eye like the ruby birthstone. The finest color of the birthstone for July is a deep red with a […]


SO EXCITED TO ANNOUNCE our newest bridal line…. RITANI You can now shop, design, price your ring online and preview your ring here at Allure with ABSOLUTELY NO OBLIGATION TO BUY! Crazy right? Stop in or visit our site or for more information!

June Birthstone

If you were born in the month of June, you are lucky enough to have three birthstones to call your own. June is one of only three months (the others are August and December) that has three birthstones, giving you a variety of beautiful birthstone choices.   The June birthstones are pearl, alexandrite and moonstone. […]

Emerald, May’s Birthstone

Emerald Emerald, the birthstone for May, has been beloved for millennia, evoking rebirth and renewal. Widely regarded as the definition of green, emerald is the perfect color for spring. From the poetic description of Ireland as “the Emerald Isle” to the vibrant green of the famed gemstone itself—the May birthstone emerald has captured hearts and […]

Diamond..April’s sparkling Birthstone

Sparkling with an internal fire all its own, diamond is one of the world’s most sought-after and adored gemstones. Those born in April are lucky enough to call this scintillating gem their birthstone, a symbol of clarity and strength. Diamond is so strong, in fact, that its name comes from the Greek word “adamas,” which […]

February Birthstone

If you were born in February, your birthstone is amethyst – the purple variety of quartz that has captivated mankind for millennia. Its lilac to deep purple hues can be cut into many shapes and sizes, and it can be manufactured in a lab as well as mined. Amethyst, the February birthstone, can be found […]

January Birthstone

  Those born in January are lucky to have the beautiful and diverse garnet as their birthstone. Garnets are commonly red but also come in an extraordinary range of beautiful colors, including orange, yellow, purple and vibrant green. There are even garnets that change color from blue to purple in different lighting. Some believe the […]

Congratulations to Winners of Our Holiday Jewelry Give-Away!

Thank you to everyone who stopped in this Holiday Season!   Your support means everything to us    We look forward to working with you all in the New Year! Also Congratulations to our  Holiday Jewelry Giveaway  winners.. Cindy, JoAnna, and Kristine

December Birthstones

If you had to pick one December birthstone, which would it be: tanzanite, turquoise or zircon? From the blue to bluish purple of tanzanite, to the intense blue and green of turquoise, to the rainbow varieties of zircon – there’s a color for everyone. If blue is what you’re looking for, all three December birthstones […]

Holiday Giveaway Event

Holiday  Jewelry Giveaway  Event This season, not only can you find the BEST GIFTS for your loved ones here, at Allure…. You can also enter to win a beautiful new piece of jewelry for yourself! Now through Christmas Eve you can simply enter your name into the drawing to win!